Explore Naturals
CATEGORY
Natural Deodorant Company
BRANDING
Art Direction / Packaging / Illustration
DIGITAL
Site Design / Paid Ads / Social Media / Email Campaigns
EXPLORE NATURALS IS
An aluminum-free, natural deodorant line, hand-poured in Austin, Texas. 🌎 Made with love and respect for our planet and the adventurer. 🚫 Made without aluminum, parabens, phthalates, sulfates, artificial preservatives or animal cruelty.
THEIR PAIN POINT
Explore Naturals was a new natural deodorant brand aiming to stand out in an underrepresented market. Unlike other natural options, like pastes or creams, which felt unfamiliar or too far from the traditional deodorant stick, Explore Naturals created a clean, effective stick alternative. The branding and packaging avoided the typical overdone labels and minimalist clean beauty aesthetic, offering a unique, unisex design for those ready to explore natural alternatives.
It’s not just a new natural, it’s your new normal.
Natural is becoming a necessity. Because what you put on your body, often goes in your body.
Thing is, the normal brands you grew up on aren’t very natural. And the natural ones, aren’t exactly normal.
So we created Explore Naturals. Made without compromise from real ingredients by real people who really care.