Sustainable marketing strategies without the B.S.
Third Eye Marketing
CATEGORY
Marketing Consultant
BRANDING
Brand Identity / Tone of Voice / Messaging / Art Direction
DIGITAL
Website Design / Copywriting
THIRD EYE MARKETING IS
A marketing consultancy that helps sustainably-minded brands build real, lasting relationships with their customers (without the corporate jargon or salesy nonsense).
Third Eye blends strategy and instinct to create marketing that’s clear, bold, and refreshingly human. Their mission? Turn one-time buyers into lifelong fans, using a voice that’s a little weird, a lot honest, and totally their own.
THEIR PAIN POINT
Third Eye needed a brand and website that reflected their core POV: intuitive, a little weird, and refreshingly no-nonsense. They wanted to break away from the usual agency feel and step into something more grounded, something that gives off the energy of natural growth and a wink of nostalgia. Together, we built a visual identity and web presence rooted in instinct, eccentric charm, and clarity. The kind of branding that feels good, works hard, and doesn’t take itself too seriously.
Behind the Logo
The logo strikes a balance between eccentricity and structure, ethereal yet grounded. The bold, expressive "EYE" and icon evoke vision, creativity, and instinct, while the more straightforward “Third” and “Marketing” keep the brand rooted in clarity and purpose.
It reflects their belief that success comes from both data-driven insights and trusting your gut.
Site intention
The Third Eye site brings their POV to life: intuitive, a little weird, and refreshingly direct. We designed a digital experience that balances bold clarity with an undercurrent of Americana warmth, establishing trust through simplicity, familiarity, and just the right amount of nostalgic charm. Strategic, approachable, and unmistakably them.
Symbols That Speak
Coffee invites conversation. Chess pieces signal sharp strategy. And that hourglass? Sand suspended mid-air, because with the right retention strategy, your customers don’t go anywhere.
Mkt & Brand Strategy
Email & SMS Strat/Mgmt
Lifecycle Marketing
Subscription Strat/Mgmt
Brand Consulting
Sustainability focus
color Palette
The color palette blends the timeless professionalism of nostalgic Americana with the organic unpredictability of nature, grounded yet expressive, structured but never stiff. It reflects growth that moves like nature does: nonlinear, evolving, and full of character.
Merlot
#781D1C
Denim
#62709F
Cream
#FAECD2
Olive
#7D7D65
Russet
#72514A
Blush
#F6C6C2
Dark Grey
#313131
Photography Art Direction & Moodboard
The photography direction merges vintage Polaroid charm with the essence of Americana: simple, natural, and timeless. It embodies the brand’s natural intuition, capturing real moments that feel grounded and true.
