Beauty Box 5
CATEGORY
Subscription Box Company
BRANDING
Branding / Creative Direction / Art Direction / Packaging / Print & Merch
DIGITAL
Site Design / Marketing / Social Media / Email Campaigns
BB5 IS
BB5 is here to excite bored beauty lovers with new obsessions every month. Subscribers score a major mix of 5 pretty full-sizes and deluxe samples delivered to their mailbox. A small sparkle-loving team in Austin, Texas spends hours scouring the cosmetic corners of the internet, beautiful boutiques, and trendy trade shows all over this gorgeous globe for under-the-radar brands who make amazing OMG-worthy products that you won't be able to live without. Consider them your product-junkie spirit animals.
THEIR PAIN POINT
BB5 was in need of a major overhaul, from a complete visual identity and brand personality update to an improved user experience that feels more playful—both visually and through its brand voice, with personalized, thoughtful touches.
