Nood
CATEGORY
Personal Care
BRANDING
Brand Refresh / Art Direction / Tone of Voice / Packaging / Illustration
DIGITAL
Site Design / Paid Ads / Social Media / Email Campaigns
NOOD IS
One of Austin’s fastest growing direct-to-consumer startups, launching cutting-edge hair removal solutions designed to be effective, fuss-free, and fun.
No matter the quirks, kinks, hang ups or love affair with your body hair, Nood exists to help you feel good as hell.
Nood has dominated online D2C and launched in Target in 2024.
THEIR PAIN POINT
Nood was suffering from becoming an amalgamation of every brand "refresh" it had gone through. We started by defining the brand and it's personality, focusing on what was already working for them (provocative, spicy, spunk) and aligning the visual identity to the personality and brand pillars, carrying that across all design points for a finally cohesive brand experience.
Feel Good as Hell.
Ready for anything.
